Spotlight: Viviana Ferrer Cerra — The Soul Behind Jorovi
“I’ve always seen myself as a dreamer,” she says, “someone who believes in the universe and in the magic of becoming.” That vision is what fuels her every day. She speaks openly about her journey—not just the wins, but the wounds too. And it’s exactly that openness that makes her story so compelling.
Born into a family where resourcefulness met creativity, her love for beauty was sparked early. From repurposing vintage clothing to mixing natural skincare recipes with her mother, sister, and grandmother, self-care was never about vanity—it was a ritual of connection. “How we present ourselves tells a story before we even speak,” she says. “Jorovi is about owning that story, unapologetically.”
But Viviana’s path to entrepreneurship wasn’t linear. In 2019, she made the bold decision to leave her home country and move to the U.S. alone. “I left everything behind—my family, my comfort zone, my language,” she recalls. And just as she began to adjust, the pandemic hit. “I felt isolated. I couldn’t see my loved ones. And then I lost my grandparents. I didn’t get to say goodbye.”
That pain became a turning point.
From that place of heartbreak, Jorovi was born.
“The experience made me realize how fragile life is—and how important it is to create something meaningful.” That “something” wasn’t just a brand. It was a message: confidence begins within, and beauty is an extension of self-love. Every product from Jorovi carries that philosophy—it's not just about glowing skin, but about helping people glow from within.
New York, NY – [04/16/2025] –
In a world saturated with filters, trends, and fleeting aesthetics, Viviana Ferrer Cerra brings something rare to the table: honesty, depth, and a fierce love for authenticity. As the founder of Jorovi, a brand that blends beauty with empowerment, Viviana is not just building a skincare line—she's creating a movement rooted in healing, self-expression, and identity.
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Viviana finds inspiration in strong women, in music, in everyday resilience. But her core influence remains her family. “Watching the women in my life turn the simplest things into beauty taught me that worth comes from within,” she says. “That’s the essence of Jorovi.”
When asked what advice she’d give to others chasing their dreams, her words are simple but powerful:
“Never quit. Trust your gut. It’s okay to feel lost. If something sets your soul on fire—follow it.”
Her biggest challenge? “Adapting to a new culture while grieving. Feeling lost, rebuilding myself, and still showing up.” But she never let those hardships define her. “I always say—even if life knocks me down, I wake up stronger. That mindset is what carried me through.”
A typical day in Viviana’s life blends strategy with soul. She starts her mornings with gratitude, self-care rituals, and intention. From there, her focus shifts to Jorovi—researching trends, creating content, managing her team, and connecting with her growing community. “But balance is everything,” she adds. “You can’t pour from an empty cup. Rest and reflection are part of the grind.”